A few weeks before Election Day last month, I tweeted a picture that showed number of shares for each candidate’s website on Facebook. A few people DMed me about doing a follow up on on the final number, so here we go.
At 1,882 shares, Speaker Rick Thompson had more than triple the number of shares of every other candidate’s website combined. I worked on Rick Thompson’s campaign during the primary, so I was glad to see that one outcome of our digital strategy was having the most Facebook shares of all the candidates.
Sharing and liking a candidate’s website is a great way to boost name recognition, spread information about a candidate, and pass along a personal endorsement to users’ friends. A Facebook user has an average of 130 friends, so the potential reach of these shares was into the hundreds of thousands of people, many of whom would be voters.
Alright, now let’s see the stats.
- Rick Thompson – 1,882 [1,2]
- Natalie Tennant – 295 
- Jeff Kessler – 115 
- Earl Ray Tomblin – 108 
- John Perdue – 63 
Additionally, we launched a contrast microsite a few days before Election Day that ended up being shared on Facebook more in one day than the opposing candidate’s website had been shared the entire campaign.
Note: To see the number of shares for each site, I used the Facebook Graph API, which can be accessed through http://graph.facebook.com/http://example.com.